The Pen is Mightier than the (Horde)

... horde of marketing, public relations, and corporate communications staffs that is. This article in The Economist (link here) about the weblogging of Robert Scoble, who otherwise works at Microsoft and holds the revealing title of "Tech Evangelist", demonstrates the power and potential of blogs to influence others. In the case of a large, impersonal, and broadly disliked corporation like Microsoft, the ability to reach out to a small but highly influential group of outside software developers. If a blog can persuade and occasionally even convert erstwhile anti-Microsoft zealots, then anything is possible in the new digital world.